Before the Run

Virtual run coaching

Virtual coaching enables you to have a personalised running program delivered direct to your phone and running watch. 


The virtual coaching program is delivered via the app, FinalSurge, and is reviewed regularly to allow adaptations around work commitments, social events and injury.

You will also receive regular feedback on your running sessions and have a monthly check-in call to review your progress.

This is at a cost of £60 per month. 

I started working with Amy with some fairly ambitious goals in mind with no idea where to start. I had a goal to be able to run an ultramarathon, and wanted to work with someone who had experience in it but also found the enjoyment of running important, not just the speed. Amy has been able to take a holistic approach to helping me train. We constantly calibrate around work, goals, a hectic work schedule, but most importantly around my mental strength. After experiencing a series of unfortunate life events, I felt like giving up, but Amy managed to get me back on track. I've not only noticed improvements in my speed, but also just finding true joy in running and really enjoying the journey. Amy has been key in doing this. I've gently told her that the only way she stops coaching me, is when my knees fall off! Would highly recommend her to anyone starting or wanting to make progress in their ultra journey! 

Mridula Iyer



A personalised training program will be created based on your current level of fitness and future goals. This plan will be reviewed regularly and can be adapted around other life commitments. 

monthly calls

You will get regular feedback on your sessions with monthly coachings calls that provide an opportunity to review progress and ask any running-related questions.

watch syncing

Your training plan will be delivered via the coaching app, Final Surge, with the option to download sessions directly to your running watch.

form critique

You will have the option to have your running form and technique reviewed via video with feedback on drills that can be incorporated into your training plan to improve performance.